Farmington Hills, MI - Yessian Music composer Danny Beckerman's 1999 spot for
the Ford Motor Company featuring Charlotte Church has made it into the
Guinness World Records. The two-minute spot, entitled "Just Wave Hello,"
broke on November 1, 1999 and was written for Ford Motor Company. The
certificate was awarded to Ford for airing the "Global Anthem advertisement
on over 140 pan-regional or local market networks in a world record 190
countries simultaneously on 1 November 1999."
Additionally, the spot, "Just Wave Hello" won the first prize award at the
recent London International Awards for "Best Original Music Scoring with
The spot, which the Aussie-Brit Beckerman wrote for Ford, was the brainchild
of Ted Powell (Global Creative Director J.Walter Thompson). Looking for a
song but not a jingle to celebrate the Millennium, the music he wanted had to
have a universal appeal and be passionate in nature.
Beckerman presented the client with a song that was classical in approach,
world-infused in execution, and with a soprano singing the lead. Powell
loved it and presented the idea to Ford who gave the thumbs-up to begin
pre-production. When the music was finalized, adolescent opera prodigy
Charlotte Church was approached to be the voice on the anthem. She loved the
song and agreed to not only sing it, but also to appear on-camera in the tv
The two-minute commercial, a rarity to begin with in terms of length, is
considered to be one of the most wide-reaching and expensive spots to ever be
produced by one advertiser at one time. On original airing alone, it reached
an estimated 1 billion viewers. The project was two years in the making and
intended to say hello and goodbye to the new and old millenniums.
Beckerman than lengthened the commercial into a full length song. The song
version of "Just Wave Hello" has not faired badly either. Appearing on
Church's second CD, entitled "Charlotte Church," the album, released in
November 1999, has sold platinum in both the UK and US.
"It was a great thrill to be the only living composer on Charlotte Church's
album," says Beckerman. "I'm keeping company with such greats as Puccini,
Handel, Mozart, Bach, Gershwin and Rossini."
Danny Beckerman joined Yessian Music a in the summer of 1999. A former
resident of Melbourne (he was one of Australia's most sought-after
composers), he has relocated to Farmington Hills, Michigan, where Yessian
Music's main facility is located. Beckerman has won numerous awards for
advertising music including Clios, Lions, Mobious' and Addys.
"Danny incorporates a global feel to the music he writes," says Brian
Yessian. "Each of his compositions tells a dramatic story."
Yessian Music is a global music company whose clients include Bolle, China
Airlines, Chevrolet, Dodge, Cadbury, Mazda and Ford. Established in 1971 by
Dan Yessian, the main facility in Farmington Hills houses four recording
studios six composers on staff. Recently a satellite studio was opened in
Tribeca, NYC, and is headed up by composer, Hayley Moss. To hear a reel,
please call Brian Yessian at 1-888-Yessian. For press information please
contact Roberta Lawrence at (212) 627-0297; email@example.com. Please visit our
website at www.yessianmusic.com