Temecula, CA—Billboard charts. Grammys. Diversification is the key for music industry professionals whether you're a vocalist, musician, composer, performer or record label executive, having a job is one thing, a successful career quite a noteworthy achievement.

The 2004 Temecula Valley International Film & Music Festival (TVIFMF) is proud to announce honoree Film Composer (former YES guitarist), Trevor Rabin to be presented an Outstanding Career Achievement Award at the annual Awards Gala , 6 p.m. on Sunday, September 12, 2004 at Wilson Creek Winery (35960 Rancho California Rd., Temecula). This year's other honorees include: R&B Icon, Lou Rawls, Famed ICONS & LEGENDS Photographer, Michael Childers, Director, Jonathan Lynn, and Dean of USC School of Cinema-Television, Dr. Elizabeth M. Daley. Other honorees for the categories of Actor, Actress, Producer, Outstanding Career Achievement and Special Independent Honors to be announced shortly.

Celebrating ten years, the TVIFMF is slated for September 8-12 at The Movie Experience 10 at Tower Plaza (E. I-15 @Ynez Road & Rancho California Road). Last year the festival had over 8,000 attendees, boasting participation from 200 filmmakers, musicians, producers, directors, writers, judges, cast and crew. The Lifetime Achievement Awards have been part of the festival since inception back in 1995. Past recipients include: the late Ray Charles, Rita Coolidge, Shirley Jones, Robert Wise, Carl Reiner, Howard Koch, Marsha Mason, Billy Preston, Patty Duke and William Shatner and last year's honorees, John Spencer, Diane Ladd, Director, Penelope Spheeris, Paramount Producer, A.C. Lyles and UCLA's School of Theatre Film & Television Professor Emeritus, Dr. Howard Suber.

TREVOR RABIN, to be honored for an Outstanding Career Achievement in Film Composing, has many noteworthy accomplishments. His Billboard music charting career with his number one composition hit "Owner of a Lonely Heart" which catapulted him and the band YES into the MTV music scene. As the band's guitarist in the 80s and early 90s, Rabin's career went on until 1995, when he also recorded a solo album, "Can't Look Away." From there he evolved to a film composing career which boasts a long list of film composer credits for films including ARMAGEDDON, ENEMY OF THE STATE, REMEMBER THE TITANS, BAD BOYS 2, GONE IN 60 SECONDS, CON AIR, DEEP BLUE SEA, THE BANGER SISTERS, KANGAROO JACK and many others.

Other honorees include:

LOU RAWLS is a multiple Grammy Award winning vocalist with a career spanning over four decades and crossing genres of R&B, Pop, Jazz, Soul and Adult Contemporary with International appeal. With more than sixty albums, three Grammy wins, thirteen Grammy nominations and a platinum album, five gold albums and a gold single, Rawls not only is accomplished in music, but feature film (LEAVING LAS VEGAS, BLUES BROTHERS 2000 AND EVERTHING'S JAKE), television (FOX, HBO, SHOWTIME) and voice-overs (RUGRATS: THE MOVIE, HERE COMES GARFIELD AND HERCULES) and he has a fan base worldwide. Rawls created charity history, becoming corporate spokesman for Anheuser Busch in 1976 as this led to two sponsored events which have lasted nearly a quarter of a century: worldwide base concert events for American military personnel and star-studded telethon whose proceeds, now more than $200 million, are donated to the United Negro College Fund.

JONATHAN LYNN is an internationally recognized Director, Screenwriter and Novelist, with an impressive body of work gracing both the U.S. and U.K. He directed THE FIGHTING TEMPTATIONS (2003), which starred Cuba Gooding, Jr. and Beyonce Knowles, recognized as an uplifting tour de force of gospel music, winning the NAACP Image Award for Outstanding Picture of 2003. Some of his other credits include WHOLE NINE YARDS, MY COUSIN VINNY, NUNS ON THE RUN, SGT. BILKO and BBC phenomena YES, MINISTER and YES, PRIME MINISTER that initially propelled Lynn to fame in his native Great Britain. Lynn won the British Academy Writers' Award and the series garnered numerous BAFTA, Broadcasting Press Guild and Pye Television Writer's Awards as well as an ACE Award for Lynn in the US for Best Written Comedy Series on Cable Television, and a Special Award from the Campaign For Freedom of Information

MICHAEL CHILDERS is more than just a shutterbug. Being honored at this year's TVIFMF for Outstanding Career Achievement for Visual Imagery and Still Photography, he has acquired an impressive roster of Old Hollywood-meets-Modern-Day clientele. From Mae West to Arnold Schwarzenegger; Rock Hudson to Clint Eastwood; Al Pacino to John Travolta and the theatrical cast of "Hair" to Andy Warhol and everyone in between, North Carolina-born celebrity photographer, Childers has covered the spectrum of Film, Music, Theatre, and Interiors/Architecture, with gallery showcases all over the globe, taking the art and photography world by storm. Childers was asked to work for Sir Laurence Olivier's National Theater in London. He remains the only American photographer invited to photograph productions at the National Theater. Childers also is extensively involved in fundraising events for AIDS service organizations, foundations for the performing arts, and film organizations since 1989. In Los Angeles, Santa Fe, New York, and Palm Springs, events he has founded or helped produce have raised over twelve million dollars for these worthy causes.

DR. ELIZABETH M. DALEY is not only Dean of the USC School of Cinema-Television but also executive Director of the USC Annenberg Center for Communication. Her body of work in building successful relationships with the school and the entertainment industry with technology companies and Hollywood studios has brought her recognition from many organizations. She is the inaugural holder of the Steven J. Ross/Time Warner Dean's Chair and has been honored by American Women in Radio and Television, recipient of Cie Golden Eagle and the Barbara Jordan Award, two-time nominee for a Los Angeles Area Emmy Award and the California Governor's Award for her work with programming about the handicapped.

This year's 10th anniversary celebration plans to be an action-packed event showcasing the best in the film and music from the US and around the world including countries such as Australia, France, India and Italy. This year's film showcases include presentations from The American Film Institute (AFI), Independent Feature Project (IFP), Toronto Int'l Film Festival Group, San Diego State University and sister festival, Rome Independent Film Festival (RIFF) which will be the highlight supplement to four full general screening days of shorts, documentaries, animation, features and student films.

Other highlights include: Opening Night Red Carpet Screening and Party, a Saturday All –Day Music Fest featuring emerging, up and coming unsigned performing artists, bands and vocal performers - with ten finalists selected to be part of the 10th anniversary compilation CD and distribution from Blockbuster, and a weekend of film & music industry workshops and panels featuring the hottest cutting-edge entertainment industry information from Hollywood professionals. For more info, go to: www.tviff.com.