Michael Giacchino recently visited the KURO Loft, a premium test center set up by Pioneer Electronics (USA) Inc. in Hollywood, California, where he discussed the role sound plays in films and television series.†

He specifically spoke about his process with Lost. Please click below to view the video.


Old Hollywood meets new HDTV technology at the historic Broadway Building at Hollywood and Vine as Long Beach-based Pioneer Electronics (USA) Inc. transforms an 1800 square foot loft into any creative professional\'s dream. The mission behind the KURO Loft is to understand the importance of the ability to deliver superior video and audio and the role it plays in the artistic vision of Hollywood\'s modern masters, defined as those who work with digital content to create immersive entertainment.

The KURO Loft consists of a TV Taste Test, with six of the best flat panel HDTVs on the market today, and the Ultimate KURO Living Room. With ten total televisions, the KURO Loft is designed to provide creative Hollywood professionals with the ideal playground, enabling them to bring any form of their creative content to test, or alternatively, enjoy HD cable programming, video games and Blu-ray Disc® entertainment.